AI CraftEd — Design System

Color — Core Brand

Primary palette. Logo, buttons, headers, every product — this is the dominant 80% of any piece.

AI Teal

#2CB1A1

AI Teal Alt

#2DB7B5

Craft Purple

#753BBF

Craft Purple Alt

#7A4BE8

White

#FFFFFF

Color — Extended Palette

Moodboard-derived accents. Backgrounds, social graphics, premium content — the remaining 20%, never the primary identifier.

Deep Indigo

#1E2A5A

Royal Blue

#2F5FBF

Rich Plum

#6B2C6F

Amethyst

#651E74

Soft Lavender

#B57CCB

Metallic Gold

#D4AF37

Warm Antique Gold

#A87C2D

Neutrals

Ink Navy

#12172E

Cream

#F7F5F1

Typography

All six fonts are live and confirmed free for commercial use (Google Fonts, SIL Open Font License, or the OFL-licensed Glacial Indifference). No paid licenses needed.

Primary Headline — Montserrat ExtraBold

Create Smarter, Not Harder.

Secondary Headline — Playfair Display

Build Your Brand Smarter

Body — Glacial Indifference Regular

AI CraftEd helps entrepreneurs, educators, and creators turn what they know into smarter systems, stronger brands, and real results — without the overwhelm.

Display Accent — Fraunces

01 · Automate. Elevate. Repeat.

Signature Script — Signature (Etsy)

LaJoy Grant

Luxury Script — Magnolia (Etsy)

AI CraftEd

Eyebrow Label — Glacial Indifference Bold, uppercase, tracked

Workshops · Automation · Brand Strategy

Logo System

Three lockups. Drop exported files into an /assets folder next to this page using the filenames below and they'll render automatically.

AI Crafted Creations — master logo

assets/logo-ai-crafted-creations.png

AI Crafted Academy — sub-brand

assets/logo-ai-crafted-academy.png

Digital Download Hub — product

assets/logo-digital-download-hub.png

AI Crafted — plain mark, on white

assets/logo-ai-crafted-white.png

AI Crafted Conversations — podcast, on white

assets/logo-ai-crafted-conversations-white.png

Usage Rules

Clear space around the mark ≥ the height of the "A" in the logo.
Never recolor the AI mark outside teal or white.
Works on both Deep Indigo/dark and white/light backgrounds.
Never place directly on a busy photo without a solid-color safe zone behind it.
Minimum size: 120px wide digital, 1 inch print.

Buttons & Components

Core interactive elements for decks, landing pages, and digital products.

Primary Action Secondary Action Outline Premium / Gold

Card Example

Workshop

AI Foundations for Educators

A practical, hands-on session to help teachers use AI tools with confidence — no tech background required.

Learn More

Photography — AI CraftEd Studio Line

Drop brand photos into /assets (e.g. assets/photo-1.jpg) and swap the src below — placeholders show the intended mood.

Direction Notes

Background: Deep Indigo / dark navy studio, soft purple + teal ambient or neon lighting.
Recurring motif: neon-style "AI CraftEd — Create Smarter, Not Harder" signage in frame.
Wardrobe: brand teal and Craft Purple, tailored and professional.
Props: warm gold decor (spheres, books/shelving), greenery for contrast against the cool palette.
Expression: confident, warm, approachable — direct eye contact, genuine smile.
Framing: waist-up or full-body, with negative space left for text overlay.
Use for: AI CraftEd products, workshops, automation/CRM content, social graphics.

Photography — Executive / Personal-Brand Line

A separate, more elegant style for speaking, leadership, and legacy-facing content. Don't mix with the neon studio line above.

Direction Notes

Background: dark, moody city skyline at night (Dallas) — elegant, not tech-neon.
Recurring motif: "LaJoy Grant" script signature + small crown mark; stacked books labeled Faith / Focus / Leadership / Legacy / Building Futures.
Wardrobe: black tailored blazer, gold jewelry, cross necklace.
Props: gold decor (globe, spheres, candles), skyline through window.
Framing: wide banner/letterbox — built for a LinkedIn header, keynote title slide, or website hero.
Use for: speaking, leadership, bios, keynote decks — not AI CraftEd product marketing.